By Andrea Bieberstein
Concern approximately meals hazards is frequent. shoppers, besides the fact that, are stumbled on to vary by way of how they review those dangers. some of the most in demand findings during this regard is the diversities among men and women. Many reports document that males are much less apprehensive approximately environmental and technological dangers than ladies, that's additionally the case for nutrition dangers. even as it's criticized that those changes are frequently exaggerated, similarities missed, and systematic investigations are missing. Andrea Bieberstein supplies a entire evaluate of theoretical techniques to danger conception and empirical paintings that has been carried out within the box of possibility belief study. additionally, she presents a scientific research of the way nutrition hazards are built for girls and males through uncovering the meanings when it comes to institutions, emotions, and values that they connect to numerous nutrition dangers. this permits a deeper knowing of the gender adjustments in danger conception when it comes to their relevance and meaning.
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Extra info for An Investigation of Women’s and Men’s Perceptions and Meanings Associated with Food Risks
In another study Tversky and Kahneman (1983) found that people rate the probability of a flood somewhere in the USA as lower than that of a flood that was caused by an earthquake in Cali36 fornia, even though statistically the simultaneous occurrence of an earthquake and a flood is less probable than the occurrence of a flood. However, as earthquakes in California are known and highly probable events, people judged the simultaneous occurrence of flood and earthquake to be more likely. Besides, people expect a set of events that are generated by a random process to be a representative sequence even if this sequence is very small.
2001) propose a ‘risk-as-feelings’ hypothesis that models how affective and cognitive processes influence people’s responses to risky situations. The hypothesis postulates that 40 feelings such as worry and fear, as well as people’s cognitive assessments both have a direct impact on people’s choices. Furthermore, cognitive evaluations affect people’s feeling state, and emotional reactions have an influence on the cognitive evaluation. The ‘risk-as-feelings’ hypothesis further postulates that emotional responses often diverge from the cognitive assessments of a risk, since cognitive and affective responses have different determinants.
52 Considering perception of food hazards, Roosen, Thiele and Hansen (2005) also report a negative relation between education and concern about natural food hazards such as salmonella and moulds and, similarly, Dosman, Adamowicz and Hrudey (2001) found that with increasing levels of education, people were less concerned about bacteria in food. In the same way, levels of education determined also the likelihood of perceiving the technological food hazards antibiotics and hormones, irradiation and pesticides to be safe in the study by Nayga (1996).