By Tony Morgan
An excellent advent for retail scholars, this ebook deals a basic reference consultant to all features of visible promoting and covers either window dressing and in-store parts. utilizing examples from a number retailers, from model emporia to small retailers, the e-book bargains useful recommendation at the topic, supported through tricks and counsel from confirmed visible merchandisers. It unearths the secrets and techniques in their toolkit and knowledge at the use of mannequins, the most recent know-how and the way to build and resource props, and explains the psychology at the back of procuring and client behaviour. awarded via color photos, diagrams of ground layouts and shop case reviews, and together with important info corresponding to a thesaurus of phrases utilized in the undefined, visible advertising second version is an important guide for somebody operating in and studying approximately this intriguing sector. This revised variation comprises 4 new case experiences and generally revised and up to date photographs. (ISBN of prior variation: 978-1-85669-539-8
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Additional resources for Visual Merchandising 2nd edition
Example text
The architect will also suggest building contractors and specialists to build the shop fit and will manage and oversee the whole process. Between them lies the responsibility to ensure that the deadline for the store opening is met. Water and electricity don’t usually mix, yet here in Maison Baccarat’s store in Paris, Starck has suspended a lit chandelier in a contemporary aquarium, creating a quirky yet stunning visual. How does store design work? The famous ladies’ shoe department at Saks Fifth Avenue, New York, has been designed using subtle, neutral colors and metallics so that the products stand out.
Not only does Kurt Geiger own several independent UK stores, the company also has prominent concessions in Harrods, Selfridges, and other major department stores, including La Rinascente in Milan. The new flagship store in London’s Covent Garden was designed by visual merchandising and display consultant John Field, along with the architectural firm Found Associates, with whom Kurt Geiger has collaborated successfully in the past. Rebecca Farrar-Hockley, John Field, and chief executive officer of Found Associates, Richard Found, discuss the key issues of designing a store and their expectations for the visual merchandising.
They are the most thrilling to dress because you can capture the public’s attention from just one angle: the street. Closed windows need considerable planning before they are dressed. From a design point of view, because they are seen from only one angle, the dressing needs only to be front-facing. Open-back windows These have no back wall but may have side walls. This does mean, however, that the interior will need to be maintained and look attractive at all times. Thought also needs to be given to the possibility that customers may be able to touch the display.