By Tom Vanderbilt
From the best-selling writer of Traffic, an enlightening and illuminating examine why we adore the issues we adore, why we hate the issues we hate, and what our personal tastes demonstrate approximately us
Why is displaying as much as paintings donning an analogous outfit as a coworker so embarrassing? Why will we venerate such a lot of artists who have been debatable or overlooked in the course of their lifetimes? What makes an excellent cat an amazing cat, or an amazing beer a terrific beer, within the eyes of specialist judges? From the tangled underpinnings of our meals flavor to our unsettling lack of confidence sooner than unexpected artworks to the complicated dynamics of our playlists and the pop charts, our personal tastes and reviews are regularly being formed via numerous forces. And within the electronic age, a nonstop procession of “thumbs up” and “likes” and “stars” helps dictate our offerings. flavor has moved online—there are extra methods than ever for us, and firms, to determine what and the way we're eating. If you’ve ever puzzled how Netflix recommends video clips, easy methods to spot a pretend Yelp overview, or why books frequently see a unexpected decline in Amazon rankings when they win an immense prize, Tom Vanderbilt has solutions to those questions and plenty of extra that you’ve most likely by no means proposal to invite.
With a voracious interest, Vanderbilt stalks the elusive beast of flavor, probing examine in psychology, advertising and marketing, and neuroscience to respond to myriad complicated and engaging questions. Comprehensively researched and singularly insightful, You can also Like is a joyous highbrow trip that is helping us higher know how we understand, pass judgement on, and delight in the realm round us.
From the Hardcover edition.
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Additional info for You May Also Like: Taste in an Age of Endless Choice
SIMON et A. NEWELL discutaient fort bien cette distinction entre modèle et théorie, dans une étude hélas trop méconnue : Models — Their uses 14 LA THEORIE DU SYSTEME GENERAL l’actualité du mot : il pourrait s’agir d’une mode ! Elle tient à ce que la modélisation postule a priori non seulement la pluralité des modèles concevables d’un même phénomène, mais surtout la pluralité des méthodes de modélisation. ), des méthodes de modélisation pauvres, non scientifiques, juste tolérables pour les ingénieurs, les artistes, les stratèges, les comptables...
P. 59). Il semble que ce clivage se soit accentué ces dernières années 1, chacune des deux problématiques accusant mieux ses options épistémologiques de référence : La théorie générale du Système-Univers se veut positiviste et par là même relativement impérialiste : elle souhaite aboutir à des énoncés du type : « La théorie démontre que... », énoncés que les scientifiques pourraient imposer aux politiques. Les vertus heuristiques de cette nouvelle philosophie naturelle sont trop certaines pour que l’on se prive de ses services (et bien des références que l’on a utilisées dans ce livre et dans son actualisation renvoient à des travaux qui se veulent ostensiblement positivistes).
Projet inachevé pourtant, que révèle à nouveau notre mise en perspective : de l’autonomie perçue du phénomène modélisé à l’autonomie conçue du modèle, par la reconnaissance du processus automodélisateur que devra révéler une théorie de la modélisation systémique, il est quelques étapes qui ne sont pas encore toutes franchies. On comprendra mieux peut-être alors l’attention extrême que l’on propose de consacrer aux rares mais importants développements que connaît aujourd’hui la science de l’autonomie.