By Kristberg Kristbergsson, Jorge Oliveira
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Extra resources for Traditional Foods: General and Consumer Aspects
Example text
Consumers may prefer local products to foreign ones as they help support the vitality of rural areas (Platania and Privitera 2006; Roininen et al. 2006; Chambers et al. 2007; Ittersum et al. 2007) and due to their environmental friendliness production (Åsebø et al. 2007; Risku-Norja et al. 2008; Almli et al. 2011). However, according to Pieniak et al. (2009), these ethical concerns do not have a significant relation with general attitudes toward TFP and TFP consumption. Furthermore, TFPs are associated with higher prices and fail to appeal to consumers in terms of perceived convenience (Chambers et al.
Additionally, European consumers are aware of the price premiums associated with traditional foods. However, the literature is not consensual at this point, and in other studies, price has not emerged as an important product attribute of TFPs (Platania and Privitera 2006; Pieniak et al. 2009). In sum, European consumers may trade off the inconvenience and the TFPs’ higher prices in order to enjoy their unique taste and safety, reasons that linked TFP to a higher food product quality. The aim of this study was to investigate Portuguese consumers’ quality perceptions toward kid’s meat from traditional Cabrito da Gralheira (PGI), considering the main factors valorized when buying this TFP.
In this context, Portugal is a PDO-/PGI-oriented country, considering the presence of a high number and a medium growth rate of PDO/PGI products, namely, with a high number of meat products registered as PDO or PGI (Becker 2009). In Spain and Portugal, there is an important demand for meat from young goats (milk-fed kids), often slaughtered near 60 days of age (Jiménez-Badillo et al. 2009). In Portugal, in 2011, there was one PDO kid meat, Cabrito Transmontano, and there were four PGI kid meats, named Cabrito das Terras Altas do Minho, Cabrito do Barroso, Cabrito da Beira, and Cabrito da Gralheira (EU Database of Origin and Registration 2011).