By Nicola White, Ian Griffiths
It is often recognized that style is enormous enterprise, but given its international value, little has been written at the phenomenon of the style procedure. in its place, books have tended to target gown heritage, even though lately the self-discipline has taken a extra theoretical flip, with a spate of books showing that examine the underlying forces motivating type. This pioneering publication unites concept and perform to supply an built-in sequence of snapshots taken from diverse views of the style enterprise within the moment 1/2 the 20 th century.
Featuring contributions through major specialists in 3 major parts of vital debate in the - the speculation and tradition of favor; layout and undefined; and photograph and advertising - the publication should be a vital reference for college kids, practitioners and theoreticians. It addresses such key matters as: the connection among tradition and garments; the intersection of style and modernity; the origins of glamour; the function of creativity and the facility of layout; the departmental store problem; the age of the considering clothier; retail ideas; and minimalism in type. it truly is bound to be required examining on model classes and in comparable disciplines, together with media, cultural and intake studies.
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Additional info for The Fashion Business Theory, Practice, Image
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Partridge, Eric, Usage and Abusage: A Guide to Good English, London: Hamish Hamilton, 1947, p. 361. 2. Scott, Clive, The Spoken Image: Photography and Language, London: Reaktion, 1999, p. 156. 37 The Fashion Business accounts fashion and glamour are taken to be synonymous. Jeanine Basinger takes this view in her analysis of classical Hollywood cinema and its female audiences. However, she also states that ‘Glamour goes beyond mere fashion. Although the concept of glamour includes fashion, it ultimately involves more than what a woman puts on her body.
20 Part 2 Theory and Culture Cultures, Identities, Histories 2 Cultures, Identities, Histories: Fashioning a Cultural Approach to Dress Christopher Breward The first serious use to which research in historical dress was applied in British academia during the post-war period lay in the area of art historical studies. The careful dating of surviving clothing and its representation in paintings was seen as a useful tool in processes of authentication and general connoisseurship. The emphasis on the creation of linear chronologies and stylistic progressions that art historical directions dictated at the time has to some extent influenced the nature of much fashion history writing since.
In the final section, consideration will be given to the transformation of the nineteenth-century city which, it will be argued, was the original site of glamour as it is used and understood today. Contemporary Glamour The term glamour is employed continuously in connection with fashion, showbusiness and entertainment, beauty and beauty marketing and the social worlds that are determined by, or associated with, these industries. It is scarcely possible to open a copy of Marie Claire, Vogue or Hello!