By Frans Johansson
At the one hand we aren’t stunned through the uncertainty of way of life, yet at the different we think that luck could be analyzed and deliberate for. it's a revealing paradox. The implications are explosive and so they obliterate each common sense proposal we have now approximately approach and planning.
The click on second is set extremely simple yet hugely provocative rules. the 1st is that good fortune is random—far extra random than we want to think. the second one is that there are many particular activities that we, as members and companies, can take to capture this randomness and concentration it in our favor.
According to Johansson, method, planning, and cautious research can not warrantly powerful functionality; today’s business environments are a ways too random and complex. but if you dig deep into the activities of profitable humans and organizations, you’ll locate one universal topic. A turning element occurs—a significant consumer symptoms on, a brand new competitor redefines the marketplace, an not going notion surfaces—and they take advantage of that serendipity to alter their destiny. examine how . . .
Diane von Furstenberg observed Julie Nixon Eisenhower on television donning an identical skirt and most sensible, and the undying, dependent wrap-dress used to be born.
Microsoft home windows was once near to being close down till contributors met by surprise at a celebration and adjusted the destiny of the world’s dominant computing device operating system.
Starbucks bought high-end brewing equipment and occasional by means of the pound until eventually Howard Schultz skilled his first latte in a café in Milan.
Nike was once stumped on the right way to invent a spikeless coach while a mythical operating trainer poured latex on a waffle iron.
Each of those contributors skilled a “click moment”—a infrequent aspect of chance that used to be thoroughly unforeseen. yet they capitalized on their good fortune in ways in which paid off considerably and changed their organizations’ options and the process their lives.
Johansson makes use of tales of winning humans and firms all through historical past to demonstrate the categorical activities we will be able to take to create extra click on moments, position plenty of high-potential bets, open ourselves as much as likelihood encounters, and harness the complicated forces of luck that persist with.
Read or Download The Click Moment: Seizing Opportunity in an Unpredictable World PDF
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Additional resources for The Click Moment: Seizing Opportunity in an Unpredictable World
Example text
Why? They knew that talent alone is never enough. They knew they needed talent plus! To complete the Santa Monica Freeway project, they needed to show initiative in the bidding process, in the leadership of their people, and in the management of the details. That initiative brought them great success. And the company continues to show initiative. In the wake of the Northridge earthquake, Myers began working with engineers at the University of Southern California on innovations to strengthen existing freeways against earthquake damage.
Authors Robert J. Kriegel and Louis Patler cite a study of 1,500 people over twenty years that shows how passion makes a significant difference in a person’s career: At the outset of the study, the group was divided into Group A, 83 percent of the sample, who were embarking on a career chosen for the prospects of making money now in order to do what they wanted later, and Group B, the other 17 percent of the sample, who had chosen their career path for the reverse reason, they were going to pursue what they wanted to do now and worry about the money later.
I started reading at a very, very young age,” says Martinez, “and I still do. I read a lot every day. I look forward to that. ”8 People are starting to recognize Martinez’s talent. S. Small Business Administration’s 2004 Minority Business Advocate of the Year. com’s twenty-six most fascinating entrepreneurs. ”9 Martinez isn’t stopping. In his midsixties, he has no intention of resting on his laurels. He is energized by what he does. “I made more money cutting hair than selling books,” notes Martinez, age sixty-four.