By Ian S. Blackshaw
Sports advertising and marketing isn't just an international phenomenon, but additionally a massive in its personal correct. This e-book breaks new floor in that it combines the speculation and the perform of activities advertising and marketing agreements, that are on the center of the commercialisation and advertising and marketing of game. a specific characteristic of this publication is the wide-ranging choice of precedents of activities advertising agreements, together with, inter alia, sponsorship, advertising, television rights and new media, activities picture rights and endorsements, occasion administration and company hospitality, which are integrated and are defined and commented on within the textual content of the publication. The booklet additionally covers the ecu features, that are really very important during this context, particularly collective promoting, of activities television rights and the drafting of the corresponding agreements; in addition to the monetary elements of activities advertising agreements commonly and activities photo rights agreements particularly, which must be taken under consideration that allows you to decrease the tax burden at the ensuing sales. With a lot funds at stake in activities advertising, the ebook additionally offers with the real subject of dispute answer and, back, offers the reader with a few necessary corresponding clauses for settling disputes through ADR, quite throughout the court docket of Arbitration for activity (CAS). because the writer comments in his Preface, the purpose of the ebook is to supply a number one source for all these engaged in anyway within the money-spinning box of activities advertising, combining - as this e-book uniquely does - either the speculation and the perform of drafting, reading and imposing various activities advertising and marketing agreements, particularly people with a world dimension.
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Additional resources for Sports Marketing Agreements: Legal, Fiscal and Practical Aspects
Example text
For example, in the case of the Olympics, the Olympic Charter (the latest version of which dates from July 2007) includes a number of articles dealing with the question of the marketing of the Games. See, for example, the provisions of Rule 7 of the Charter, which deals with the rights over the Olympic Games and the so-called ‘Olympic Properties’ and their commercialisation. Paragraphs 1 & 2 of this Rule provide as follows: ‘‘ 1. The Olympic Games are the exclusive property of the IOC which owns all rights and data relating thereto, in particular, and without limitation, all rights relating to their organisation, exploitation, broadcasting, recording, representation, reproduction, access and dissemination in any form and by any means or mechanism whatsoever, whether now existing or developed in the future.
303. 1 Appendix 1 Best Practice Negotiation Skills: How to Determine the Best Negotiation Strategy By Jan Potgieter* One of the most overlooked negotiation skills is the skill of selecting the most appropriate negotiation strategy for your negotiation. Are you approaching all your commercial negotiations with a standard approach? Should you only use a win/win approach to negotiations? Traditionally, negotiated outcomes can be classified into one of the following categories: – – – – – Lose/Lose (all parties lose) Win/Lose (I win and you lose) Lose/Win (I lose and you win) Win/Win (we both win—could also be described as compromise) Win More/Win More (we unlock synergies—could also be described as being collaborative) Whilst I agree with the notion that a win/win approach is the only sustainable way to gain competitive advantage, it is well worth considering how you would practically apply this approach in today’s global marketplace.
Obtain as much information as possible beforehand to make sure you understand the value of what you are negotiating. Remember, very few negotiations begin when the counterparts arrive at the table. 4. Ask questions. Clarify information you do not understand. Determine both the implicit and explicit needs of your counterpart. 5. Listen. When you do a good job listening, you not only gain new ideas for creating win/win outcomes but also make your counterpart feel cared for and valued. This also allows you to find out what the other party wants.