Download Investor Relations: Principles and International Best by Anne Guimard PDF

By Anne Guimard

This sensible advisor at the idea and perform of Investor family combines the artwork and technological know-how of selling, monetary research, and monetary communications in one resource. It bargains specialist suggestion and invaluable how one can be utilized in genuine company lifestyles by means of company executives, monetary analysts, scholars, and someone competing for capital.

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Extra resources for Investor Relations: Principles and International Best Practices of Financial Communications

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2). IROs are usually not directly in contact with these institutional sales people. While sell-side analysts are increasingly called upon to speak with their institution’s clients, salespeople are the primary contacts of portfolio managers for whom they execute buy and sell orders. Sales people often accompany company management on roadshows. It is also recommended to host company presentations for a broker’s sales force as they can be a crucial source of information for IROs; for instance, they can provide insightful information ᭿ SEVEN KEYS TO SUCCESSFUL INVESTOR RELATIONS 37 on market trends, institutional investor behavior, intelligence on market rumours.

Here are a few essentials to get off to a good start and set up the right tools to manage a winning Investor Relations program: The exact breakdown of the shareholder base, both in terms of categories and geographic location. The banks that have placed shares with their clients will be required to provide the most accurate information possible. If this information is used to build the company’s contact database, an absolute prerequisite for any Investor Relations program, it needs to include all relevant information about the institutional investors that established positions and the number of shares acquired in the IPO.

In many ways, Investor Relations can be compared to marketing: Quality client service is the first and most effective marketing tool, internally as well as externally. The Investor Relations team needs to be informed as early as possible about events that may impact the Investor Relations program 42 INVESTOR RELATIONS underway to make sure that they provide their “customers” with timely and accurate information. For instance, any team member should be able to respond to a retail investor’s questions or give the date of the next earnings release.

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