By Mateja Durovic, Hans W. Micklitz
This booklet examines the associations which are generating purchaser legislations on the overseas point, the noticeable matters enshrined in those legislation, and the enforcement mechanisms intended to make sure powerful safeguard. the vast majority of present learn is dedicated to the comparative standpoint, among international locations or among the U.S. and the european. This publication investigates the forceful actions of overseas and local firms, and shifts the point of interest of study to the internationalization of purchaser legislations, that's principally missed particularly within the Western-centered political and felony debate. a lot of what constitutes buyer legislations this day is concentrated on banking and finance, and extra largely the financialization and digitalization of the worldwide economic system, and society has created a shift in overseas buyer legislations construction. This booklet investigates the function that overseas corporations have at the construction and enforcement of customer legislations, and should be of curiosity to client legal professionals, practitioners, and officers in firms similar to the United international locations, ecu Union, and global Bank.
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Extra resources for Internationalization of Consumer Law: A Game Changer
Sample text
However, only he knows that behind him more ships with food will arrive. The moral question is whether he should inform the people of the arrival of the other ships, or whether he should simply reject to disclose that information and sell the food at a higher price. The second example concerns the sale of a house that has some defects that only the seller knows about, for example being unsanitary and thus insufficient for the requirements of normal life. Again, the question is whether the seller should disclose these facts.
False and misleading adverting, hidden fees, or untrue comparative advertising are common examples of illegitimate trade practices. Consumers are continuously exposed to such activity irrespective of their place of residence. Consumers respond differently, however, to these commercial practices depending on their respective consumer cultures. That is why the advertising and sales promotion culture in a particular country or of a particular target group plays an important role in the regulation of advertising.
Taste is subjective; therefore it is not possible to prove that such a statement is correct or incorrect. As the consumer is aware of the exaggeration, such advertising should typically be permitted. On the contrary, advertising the same pie as ‘the cheapest pie in town’ is problematic. Price is an objective category; therefore it can be tested whether the statement is true or not. Such an advertisement might therefore be illegal. Regulators are concerned not only with protecting consumers’ economic interests from deceitful advertising, but also with the protection of other non-economic values, such as morals, taste, lifestyle, decency, and gender roles.