By Marcarena San Martin
This booklet is the 1st simple advisor for aspiring model designers. It totally explains the elemental recommendations surrounding the enterprise of style layout from either an artistic and advertising viewpoint. Designed as a movement chart, the booklet walks the reader during the steps precious whilst constructing a suite and highlights the foremost issues within the method, from the genesis of an concept via to the construction of a last layout. a whole reference, this booklet additionally contains a directory of the key type colleges worldwide, and illustrates the trails taken via essentially the most wonderful designers that obtained them the place they're this day. Эта книга является первым основным ориентиром для начинающих модельеров. Это в полной мере объясняет фундаментальные понятия окружающих бизнес дизайна одежды, как с творческой и маркетинговой точки зрения. Задуманный как блок-схемы, в книге идет читателя через ряд шагов, необходимых при разработке коллекции и подчеркивает ключевые моменты в процессе, от изначальной идеи до подготовки окончательного дизайна. Полный справочник, эта книга также включает в себя список основных школ моды по всему миру, а также показаны пути, предпринятые некоторыми из самых выдающихся дизайнеров, которые получили их, где они сегодня.
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Sample text
LARGE-SCALE DISTRIBUTION For some decades now, multinational Gap fashion distribution companies have In 1969, Don and Doris Fisher opened been growing not only in size but also the first Gap store in San Francisco, in economic and social influence, with the idea of creating a brand being one of the greatest promot- that offered basic and simple gar- ers and exponents of the process of ments such as T-shirts and blue jeans. globalization. , owner of the Gap, Banana Republic, Old Navy, and Their growth strategy is based on five Piperlime brands, has become one points: of the most important large distribu- - Own market penetration tion chains, with 3,100 stores spread - Internationalization across the world.
He had basics, which represents 60 percent recently visited the United States, of its production, while the remaining where large-volume clothing stores 40 percent is known as "just-in-time" with affordable prices had made a items, new garments that appear in strong impression on him. In 1968, the store every two weeks. With this wanting to establish himself in Stock- system, 11,000 models are produced holm, he bought Mauritz Widforss, a a year, and since production is a func- gunsmith's shop and hunting goods tion of demand, there are no stocks, store.
Design: Lacoste. SS 2009 at New York Fashion Week .. \ " .. ~, c _ _. po. • • "T1 • m r • C G) • • •• C C m •• • J: o :E -I o 0:1 m » "T1 » (J) '. • J: o Z C , m ,, • (J) G) • • ~ , ,: Z m ::c ' ~ \jJ \jJ Design: Lacoste. SS 2008, 75th anniversary collection at New York Fashion Week THE WORLD OF FASHION 135 The variety of sports activities, life With sports fully integrated into soci- in the open air, and travel by the ety as a form of leisure, from the late upper classes beginning at the end of twentieth century on, sports brands the nineteenth century necessitated have entered the world of fashion with a renewal of the wardrobes of both increasing frequency, utilizing pret- sexes, as these new activities demand- a-porter designers as a lure to sell ed new attire based on convenience their collections.