By Erica Sheward
The availability of secure meals to airline passengers is now a multi-billion greenback around the globe. because the aviation maintains to develop yr on 12 months, so do passenger foodstuff provider expectancies, with expanding call for for wider selection and bigger caliber. frequently missed and under-regulated, nutrition safeguard may be of paramount value amid this growth.In this a lot wanted booklet Erica Sheward makes a compelling case for higher administration of foodstuff defense for all facets of the plane nutrition provide chain.
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Sample text
Both the low cost and no frills tags had a direct association with the fact that neither food nor drink offers were an integral aspect of the ticket price. To this end the consumer expectation was low in 22 Aviation Food Safety terms of service, which is one of the reasons why the buy on board concept was born. Hidden behind the PR drive to add a little service to a deliberately no service airline concept, came an innovative method of underwriting some of the low fares on offer, with the introduction of an additional in-flight revenue stream.
Customer perceptions and delivering in line with airline brand expectation are of paramount importance to any airline business if the sustainable future of the aviation product and global economy is to be secured. 16 Consumer perceptions – fact or fiction? 17 Airline catering overview Throughout this book there are consistent references to the claim that the necessary safety evolution in aviation food safety has not taken place, as a direct result of the industry’s entrenchment in catering not manufacturing ethics.
The wider picture of safety issues appertaining to the quality and integrity of aviation food products is focused on their ‘exported’ food potential. In 2001 the UK was ravaged by the worst outbreak of foot and mouth disease for over 50 years. The economic impact was devastating, not just for those involved in the primary production and farming industries but also for those involved in the travel and tourism sectors, as millions of would-be visitors ceased to come. Protecting the safety and integrity of the national food chain is a matter of international significance and any travel vector involved in the transportation of finished food products or raw materials, has to come under the strictest possible scrutiny so that the potential contamination of the food chain does not remain a viable possibility.