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By M. O'Connor

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Jan Melissen (New York: Palgrave Macmillan, 2007), 33, 34. 52. John Robert Kelley, “Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy,” 72. 53. html. 54. htm; R. S. Zaharna, “The Network Paradigm of Strategic Public Diplomacy,” Foreign Policy in Focus 10, no. S. pdf. 55. S. Public Diplomacy: Interagency Efforts Hampered by the Lack of a National Communication Strategy,” report to the Chairman, Subcommittee on Science, State, Justice, and Commerce, and Related Agencies, Committee on Appropriations, House of Representatives.

The method by which the research questions are investigated is primarily interpretive, though based firmly on available empirical evidence of public discourse, news content, and policy details. Additional evidence is drawn from direct observation and interview data obtained from representatives in the respective ministries responsible for public diplomacy. Translated material is used when necessary. Interpretation of the evidence is supported with relevant political, cultural, and historical information and is presented as separate case studies.

Are reflected in the practice of public diplomacy programs. ” China has embarked on a multimodal campaign to confront what it believes to be a kind of “hegemony” over its representation in the global media sphere that threatens its rise to power. Venezuela’s public diplomacy includes an international broadcasting campaign to capitalize and cultivate a regional identity through an alterative news service. Japan is a post-industrial power that seeks to leverage its considerable cultural industries into a strategic asset for its foreign policy.

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