Download The Rhetoric of Soft Power: Public Diplomacy in Global by Craig Hayden PDF

By Craig Hayden

The Rhetoric of soppy strength: Public international relations in worldwide Contexts offers a comparative evaluate of public international relations and strategic conversation tasks that allows you to painting how Joseph Nye’s suggestion of “soft energy” has translated into context-specific concepts of overseas impact. The booklet examines 4 cases—Japan, Venezuela, China, and the United States—to remove darkness from the actual value of tradition, overseas publics, and conversation applied sciences for the international coverage targets of every state.

This examine explores the proposal of sentimental strength as a suite of theoretical arguments approximately strength, and as a mirrored image of the way realms understand what's an more and more precious viewpoint on diplomacy in an age of ubiquitous international verbal exchange flows and encroaching networks of non-state actors. via an research of coverage discourse, public international relations projects, and comparable courses of strategic impact, gentle energy in every one case represents a localized set of assumptions concerning the standards of persuasion, the relevance of international audiences to country targets, and the notion of what counts as a gentle strength source. This well timed research presents an exceptional comparative research of the connection among delicate energy and public diplomacy.

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Jan Melissen (New York: Palgrave Macmillan, 2007), 33, 34. 52. John Robert Kelley, “Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy,” 72. 53. html. 54. htm; R. S. Zaharna, “The Network Paradigm of Strategic Public Diplomacy,” Foreign Policy in Focus 10, no. S. pdf. 55. S. Public Diplomacy: Interagency Efforts Hampered by the Lack of a National Communication Strategy,” report to the Chairman, Subcommittee on Science, State, Justice, and Commerce, and Related Agencies, Committee on Appropriations, House of Representatives.

The method by which the research questions are investigated is primarily interpretive, though based firmly on available empirical evidence of public discourse, news content, and policy details. Additional evidence is drawn from direct observation and interview data obtained from representatives in the respective ministries responsible for public diplomacy. Translated material is used when necessary. Interpretation of the evidence is supported with relevant political, cultural, and historical information and is presented as separate case studies.

Are reflected in the practice of public diplomacy programs. ” China has embarked on a multimodal campaign to confront what it believes to be a kind of “hegemony” over its representation in the global media sphere that threatens its rise to power. Venezuela’s public diplomacy includes an international broadcasting campaign to capitalize and cultivate a regional identity through an alterative news service. Japan is a post-industrial power that seeks to leverage its considerable cultural industries into a strategic asset for its foreign policy.

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