By Joachim Knape
Within the thirteen essays of this quantity, Tubingen professor of Rhetoric Joachim Knape develops a sequence of techniques to a latest conception of rhetoric. In doing so, rhetoric is taken into account either a cultural and a communicative phenomenon. whereas classical rhetoric targeting the communicative fields of politics and legislation, smooth study in rhetoric has improved its viewpoint, and has became in the direction of the components of cultural existence, media, and the humanities. This quantity sheds mild at the theoretical and methodological elements of a brand new rhetoric designed to include those fields of curiosity.
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Additional resources for Modern Rhetoric in Culture, Arts, and Media
Sample text
To the orator, these practices represent a complex context of conditions that continually change depending on the individual situation and occasion. This is an important difference to other fields of research. It would be great if we were dealing with natural laws in rhetoric that could be described with the construction of universally valid “classical” 25 Olmsted 2006, p. 1. 26 Schiappa/Hamm 2007, p. 3. 46 Rhetoric between Historicism and Modern Science systematics. Indeed, it would be great if we in rhetoric were able to find any kind of “principles” or “laws” such as those that exist in the natural sciences.
Ying described Hymes’ thought as follows, to Hymes, the ethnography of communication describes the patterned uses of language in a particular cultural group, including ‘the particular patterns of cultural rhetoric’ (1964a: 7). Essentially, his argument was that language has a patterning of its own, and this patterning is cultural in organization. Hymes further pointed out (1962: 26) that there are significant ‘cross-cultural differences’ in language use, including ‘the presence or absence of writing’.
Instead, the diversity of variables in any specific instance of human interaction, and in communicative practice in particular, inevitably turn rhetorical calculations (the core of oratorical competence) into cases of strategic negotiation of contingencies. 27 In order to accomplish this decisive analytical task, the orator has to acquire encompassing knowledge about communicative conditions and contexts. In the following I will take a moment to consider these contexts and conditions of communication.