Download Marconi's Wireless and the Rhetoric of a New Technology by Aaron Toscano PDF

By Aaron Toscano

This ebook examines the discourse surrounding the instant, created via the Anglo-Italian inventor Guglielmo Marconi. The instant excited early twentieth-century audiences prior to it even grew to become a potential black field know-how. The instant adhered to modernist values—speed, potency, militarization, and growth. Language surrounding the instant is a kind of technical verbal exchange, ignored by way of today’s practitioners. This e-book establishes a broader definition for technical communique via reading a variety of the discourse surrounding Marconi's instant. The book’s major topics are the next: 1) technical communique is all discourse surrounding expertise, 2) the sector of technical communique (or technical writing) may still include analyses of discourse surrounding applied sciences into its epistemology, three) the instant is a manufactured from the society from which it comes (early twentieth-century Western civilization), and four) the discourse surrounding the instant is infused with tropes of progress—speed, potency, evolution, and ahistoricity.

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Extra resources for Marconi's Wireless and the Rhetoric of a New Technology

Sample text

As Tebeaux (1996) observed in her analysis of English Renaissance technical writing, ‘‘[k]knowledge, in order to grow, had to be able to have meaning in non-oral textual forms that could be preserved and reproduced graphically for rapid access’’ (p. 240). For the expert, having a name for an idea captures not only the essence of the knowledge but the history behind the development of that knowledge. Experts do not have to keep (re)describing the development of a particular knowledge concept in their discourse.

This chapter’s main goal is to convince readers to pay attention to non-canonical forms of technical communication. , installing a home-entertainment system): Discourse surrounding, including information about, technology is technical communication. General audiences are bombarded by technical communication in overt and subtle ways. —and those texts, compiled by a technical communicator or communicators, do not always use jargon or complex prose but often cite experts. Appeals of ethos are quite important for scientific and technical information because average readers do not have the time or understanding of complex issues that field-specific experts have; therefore, citing a scientist, using an academic seal, and referring to an industry leader lend credibility to the document’s claims.

Science fiction and general future technology speculation use similar rhetoric. However, it is harder to think of science fiction as technical communication because of the creativity and often fantastical stories expressed through science fiction narratives. Future technology speculation on, for instance, NPR’s Science Friday series also considers technology possibilities based on contemporary technologies. Because both narratives assume technological progress is inevitable and use progress rhetoric, they communicate a type of technology information—an ideology privileging technological solutions.

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