By M. Degani
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Extra info for Framing the Rhetoric of a Leader: An Analysis of Obama's Election Campaign Speeches
Example text
Calvin Coolidge and Herbert Hoover called upon the same speechwriter. Franklin D. Roosevelt committed himself to the expertise of different people for preparing his speeches. With the remarkable exception of Dwight Eisenhower, all presidents can be said to have received 30 Framing the Rhetoric of a Leader help and advice in preparing their speeches. The masses, however, only started to become aware of this practice after Roosevelt’s time in office. People have realized that the demands on public figures are simply too big to be all faced individually.
So, the master and chief wordsmith of Obama’s speeches cannot be anyone but Obama himself. Another practice that is fairly common during election campaigns is the selection of so-called ‘surrogate speakers’ who can speak on behalf of the candidate when time constraints do not allow him to be on duty (see Trent and Friedenberg 2000: 198–201). Since surrogate speakers should have a clearly identifiable connection to the candidate, they are normally appointed from among family members, cabinet members and legislative allies.
So, for example, on 24 September 2008, while Obama was talking in Dunedin (Florida), his wife Michelle presided a roundtable discussion with Pennsylvania military spouses. That was not the first time that Michelle addressed this type of audience. Indeed, throughout the whole Political Discourse in the US 33 election campaign she put a lot of effort into creating an image of herself and her husband as a couple who are particularly sensitive to the needs of military families. In August 2008, for instance, at a roundtable with military spouses in Vancouver, she emphasized the kindred spirit of her husband by saying: ‘The commander in chief doesn’t just need to know how to lead the military, he needs to understand what war does to military families’.