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The upload icon (the up arrow) is located in black top navigation bar on the right side. Once this issue is resolved I’m removing the other items I have for sale and closing the account! Now, whenever I want to know why something is happening to a company, the first thing I do is check out the real-time feeds on StockTwits. Can social media provide a fix to the marketing mix which, it is claimed, does not work anymore? 33 4.2 RESTORING THE LOST ART OF ENGAGEMENT 4.2.1 Understanding Customer Engagement Increasingly, CEOs and CMOs recognise “that long-term, sustainable competitive advantage is tied to a firm’s ability to retain, sustain, and nurture its customer base” (Anderson et al., 2004; Gruca and Rego, 2005; Rego et al., 2009, all cited in Van Doorn et al., 2010. p.253).
Pages: 49
ISBN: B007UVXV0I
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