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3775; sce also Decision No. P. (France), 9 February 1980, p. 28. 72. Benson P. Shapiro, 'Making rnoney through rnarketing' (1979) 57 Harvard Business Review 135-142. 73. For exarnple, Mr. Molijn and Mr. Knook, International Trade Marks Departrnent of Unilever, Rotterdarn/London (discussion on 3 January 1980 in Rotterdarn). 26 FUNCTIONS that competltlon is really present, particularly at the level of price74 or service. With regard to the latter, I would recall what was said in the previous subsection, that service as such is a means of differentiation within the range.

193. 35. Op. cit. p. 84. 36. Bioverfügbarkeil von Arzneistoffen (Frankfurt, 1974). 35 PRODUCT DIFFERENTIATION IN CERTAIN SECTORS 2. Any such evidence would raise new questions, since a good many cases are known of manufacturers marketing the same product both as a generic and under a brand name. Examples in the Netherlands: Tanderil-Oxyfenbutazon ( Ciba-Geigy); Multergan-Thiazinamium, Phenergan-Promethazine; Butazolidin-Fenylbutazon (Ciba-Geigy). 37 In the Netherlands, generics are usually obtainable from the 'regular wholesalers'.

56, referring to Bernt Spiegel, Die Struktur des Meinungsverteilung in sozialen Feld (Berne/Stuttgart, 1969). p. 38. 37. Economic theory calls this 'third degree' (price) discrimination. W. de Jong, 'Machtspositie en prijspolitiek', TVSS Ondernemingsrecht, 1980, p. ) 38. 'A policy of price stabilisation can be evaded by product differentiation (with or without quality changes), but this crcates a ncw product that can only bc sold in sufficient quantities if cnough money is spcnt on advertising' (Jack W.

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