By Robert E. Denton Jr.
Beginning within the Seventies, the general public has grew to become to the media for info and assistance in opting for their presidents. tv has turn into the first technique of researching the problems and applicants. This monograph examines the mediazation of the U.S. presidency, as exemplified by way of President Reagan's position because the nice communicator. particularly, Denton analyzes using tv as an software of image-making and governing, the function of the media in modern politics, the influence of tv on presidential politics, and the way forward for the presidency within the age of tv. students of communications experiences, political technology, and American politics will welcome this serious research of the primetime presidency.
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Additional info for The Primetime Presidency of Ronald Reagan: The Era of the Television Presidency
Sample text
The argument contends that the media are controlled by liberals who are far from objective in their presentations. In fact, some argue that the media only address liberal concerns, issues, candidates, or policies. Thus, those who accept this perspective believe conservative positions not only receive little serious attention, but in fact receive negative treatment in the media. Today there are several networks whose primary purpose is to counter the perceived liberal bias, such as CBN, USA, or the PTL networks, to name only a few.
And political realities are constructed to conform to the demands of the medium, demands that seem best satisfied by melodrama. Melodramatic images of foolishness, villainy, and heroism are common. The themes used to outline many stories are constant: the triumph of the individual over adversity, justice winning over evil, redemption of the individual through reform, and the rewarding of valor or heroism. Finally, the media reduce abstract or ideological principles to human, personal components.
Presidential campaigns have changed drastically since 1952. CONCLUSION We began this chapter recognizing the fundamental impact of the mass media upon our society. The mass media 38 Primetime Presidency ofRonald Reagan not only changed the form, practice, and content of politics in the United States, but has also come to dictate the type of president we will have in the future. The marriage of politics and media started as one of convenience. It is difficult, at this point, to see who benefitted most from the arrangement.