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Additional info for How to do business with the Japanese
Sample text
For most of us, it does not come with a few days or weeks of exposure. It is something that usually requires years of study and practice. In Japan, it is a very fine art that the Japanese themselves are acutely attuned to, are very conscious of, and take pride in mastering and practicing with all the finesse of a concert violinist. The typical American who goes to Japan is not only handicapped by little or no appreciation or training in cross-cultural skills, but is also immediately subjected to cultural differences that are absolute and thereafter influence every nuance of thought and behavior.
While it is possible to find out a great deal about a company in just a few days of investigation, both its strengths and its weaknesses, it is still difficult for a company without extensive experience with Japan to make the best choice for a long-term relationship. Often the most practical resource open to the foreign company, regardless of its size, is to enlist the aid of third parties in Japanbankers, accountants, government officials, advertising agencies, market research firms, consultants, and lawyers, as well as people in the business category concernedto advise them.
Research companies in Japan can be retained. Staff can be sent to Japan. And there are hundreds of sources of market data in English that are available in published form on a daily, weekly, monthly, and yearly basis, and can be purchased by anyone. These sources include various ministries and agencies of the Japanese government, trade associations, research institutes, marketing services, advertising agencies, banks, insurance firms, securities companies, data banks, and so on. Some of these publications are available on a subscription basis.