By Chris Atkinson
Now's A serious TIME to extend the private influence you could have ON COLLEAGUES, shoppers AND STAKEHOLDERS.
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Additional resources for Corporate Energy: How to Engage and Inspire Audiences
It was so false that it appeared to them as total nonsense. As Sacks puts it: “In this, then, lies their power of understanding — understanding, without words, what is authentic or inauthentic. Thus it was the grimaces, the false gestures and, above all, the false tones and cadences of the voice, which rang false for these wordless but immensely sensitive patients. ” But there was another group of people on the ward who were perplexed by the speech in a different way. This group of people had lost the ability to understand tone and inflexion in communication.
We’ve considered how to take advantage of the primacy effect and now we’ll consider the recency effect. Research has shown the recency effect is stronger than the primacy effect because it takes advantage of short term memory. So, you need to think very carefully about your closing words and requests because these are what will stick with your audience. They will remember not only what you said, but also the impression you gave as you said it. More and more presenters are grasping the idea of the ‘big close’.
No matter how great your product or service is, no one will hear about it if you don’t attract attention - it’s that simple. 1 What is my purpose? 8 The effect of room layout STRUCTURING TALKS & PRESENTATIONS Before you start working with a group you will (hopefully) get the opportunity to plan and prepare. Preparation is crucial but it often gets squeezed into a short period of time. Worse still, most of that time is usually taken up putting slides together, often with little consideration for the communication techniques, strategic narrative or the presentation style.